Start with the product

Prepare a short description of what the product offers and to whom. Add specifications, images, and pack sizes so its fit for a new market is easier to assess.

Separate what is ready from what is missing

You may have images and production data while specifications or packaging are still being developed. Recording gaps early avoids planning around incomplete information.

Review supply capability

Clarify available quantities, production lead time, storage, and delivery. Buyer interest is only useful when supply expectations are understood.

Test the clarity of your presentation

Show the product profile to someone unfamiliar with it. Can they understand its use, target customer, and main difference? Their feedback may uncover assumptions held only by your team.

A short review checklist

  • Clear product description and specifications
  • Product and packaging images
  • Available supply information
  • Questions that need validation

Start with a short readiness checklist, then use it to decide what to complete before researching markets.