Begin with customer fit

Ask who needs your product, how they buy, and which alternatives they use. A suitable market contains a need you can serve clearly.

Examine routes to the customer

Demand may exist, but reaching it can depend on specialist distributors, retailers, or particular platforms. Understanding channels is part of assessing the opportunity.

Compare operational costs

Look beyond selling price. Consider transport, storage, packaging development, and channel support. Use verifiable information and record assumptions that require review.

Start with a focused test

Selecting a market does not mean entering all of it immediately. Start with a segment, city, or sales channel and review the response before expanding.

A short review checklist

  • A defined customer segment
  • Understood sales channels
  • An initial view of entry costs
  • A clear first-test objective

Use the same criteria across markets so the reasons for prioritization are clear to your team.